To move listeners to action, you must build a solid presentation. Learn the essential elements of speeches that activate stakeholders.

Presentations by a team may be a group activity, but more often they involve individual team members presenting one by one, as though they were accidentally thrown together on stage. A common scenario, for instance, is for individuals to present in a string of meetings with a prospect or client when that team member's particular expertise is needed. A team weak in its presentation abilities will announce itself with either a collective failure or a drip-drip-drip of ineffective appearances. In both cases, that team needs to be trained to present with a clear purpose coupled with memorable skills. Recently, I trained a global marketing team that had been assembled by a pharmaceutical company for an important marketing effort. The polyglot nature of the team showed. It was only in the two-day training that The Genard Method provided for them, that the members not only burnished their own skills, but started to genuinely work together in a collective effort. 

So why do so many organizations fail at speaking with power and persuasiveness? A lack of attention to high-caliber presentation training may be the cause. Or if training is provided, it may be based only on information delivery, rather than laser-focused on effective performance.